Pendleton Street Business Advisors

I’ve worked with Pendleton on a variety of creative projects over the years, and in late 2024, that partnership led to a full-scale rebrand. While I’d tackled plenty of photography and video work for them before, this was a bigger lift. It was an overhaul of their storytelling, backed by fresh visuals and web assets.

I led the brand messaging piece, working with a talented team to write the story, and oversaw the creative direction for all photo and video assets. From there, our incredible designers took that foundation and reimagined their website. I created a collaborative process that allowed all of us to do our best creative work.