USC Department of Theater and Dance

I heard that the Theatre and Dance department was in the process of creating new promotional assets. I was fortunate enough to be able to meet with them and pitch the idea of a student-centered documentary style piece.

When you are dealing with a flagship university, you don’t need to sell authority. You need to tell the exciting, authentic story of a student’s experience. To extend the immersive goals of this piece, we only shot side stage footage during rehearsals, to put potential students into the world they will be a part of. I think this piece really illustrates the power of authentic storytelling.